Explore Lincoln Black Label
The best Lincoln has to offer comes with membership privileges*.
Schedule A Test DriveAvailable at participating Lincoln Black Label Retailers only.
*Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.
Explore the Lincoln Black Label themes available for each of our vehicles below.1
2024 LINCOLN BLACK LABEL
NAVIGATOR® SUV
2024 LINCOLN BLACK LABEL
AVIATOR® SUV
2024 LINCOLN BLACK LABEL
NAUTILUS® SUV
1 Available at participating Lincoln Black Label Retailers only.
Extra-cost exterior colors shown throughout. See your retailer for details.
INTRODUCING LINCOLN BLACK LABEL OWNERSHIP PRIVILEGES2
Enjoy benefits that extend far beyond the driver's seat.
PREMIUM MAINTENANCE COMES STANDARD
Lincoln Black Label owners enjoy Premium Maintenance3 for four years, 50,000 miles or four service visits, whichever comes first. And complimentary car washes will keep your vehicle looking pristine.4
LINCOLN PICKUP & DELIVERY
We deliver your new Lincoln Black Label vehicle to you. And when you need servicing, we’ll come to retrieve your vehicle, provide a loaner and return it to you at your convenience.5
EARN PREMIUM PERKS
Schedule service to earn points through Lincoln Access Rewards™. You can redeem your points towards vehicle maintenance, premium services, exclusive offers, and more.6
2 Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.
3 Four years, 50,000 miles or four service visits, whichever comes first. Covers all required scheduled maintenance, including your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades, and spark plugs (except California). See your participating Lincoln Black Label Retailer for complete details.
4 During life of ownership for first owner at any Lincoln Black Label Retailer.
5 Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label Retailer for complete details.
6 Must be enrolled in Lincoln Access Rewards™ to receive Lincoln Access Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program Terms at www.lincoln.com/support/ for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.
LINCOLN OWNER BENEFITS & REWARDS
Lincoln Access Rewards™ points1 for vehicle purchase or lease
LINCOLN BLACK LABEL
70,000 pts.
RESERVE
50,000 pts.
STANDARD
40,000 pts.
Remote New Vehicle Delivery
LINCOLN BLACK LABEL
RESERVE
–
STANDARD
–
1-year Calm membership2
BLACK LABEL
RESERVE
STANDARD
Lincoln Pickup & Delivery
4 year/50,000 miles
LINCOLN BLACK LABEL3
RESERVE4
STANDARD4
Premium Maintenance5
4 year/50,000 miles
LINCOLN BLACK LABEL
RESERVE
–
STANDARD
–
Complimentary car wash (any time car washes).6
LINCOLN BLACK LABEL
RESERVE
–
STANDARD
–
Avis® President's Club membership7
LINCOLN BLACK LABEL
RESERVE
–
STANDARD
–
1Must be enrolled in Lincoln Access Rewards™ to receive Lincoln Access Rewards™ Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program Terms at www.lincoln.com/support/ for information regarding expiration, redemption, forteiture, and other limitations on Lincoln Access Rewards Points.
2Lincoln will offer a complimentary 12-month subscription to Calm through the Lincoln Way® App or Lincoln.com for current owners of a 2023 or 2024 model yer vehicle with a registered vehicle identificatio number (VIN) in a Lincoln Way account. Subscription period begins from the date of activation. Promotion ends 12/31/24. Don't drive distracted or while using handheld devices. Use voice-operated systems when possible. Program may be modified, suspended, or terminated at anytime by Lincoln.
3 Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label Retailer for complete details.
4Complimentary Lincoln Pickup & Delivery service is available for 2017 model-year and newer Lincoln vehicles within the 4-year/50,000-mile New Vehicle Limited Warranty. Owners of vehicles outside of the 4-year/50,000-mile New Vehicle Limited Warranty may arrange for the service at a cost. Mileage limitations may apply.
5Four years, 50,000 miles or four service visits, whichever comes first. Covers all required scheduled maintenance, inlcuding your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except CA). See your participating Lincoln Black Label Retailer for complete details.
6During life of ownership for first owner at any Lincoln Black Label Retaiiler.
7Restrictions may apply. See Lincoln Black Label dealer for complete details. Lincoln reserves the right to change problem details at any time without obligations. Offers not available fro used or Certified Pre-Owned Lincoln Black Label vehicles.
LUXURY ON YOUR TERMS
The ease and comfort of Lincoln Black Label ownership2 begins even before you purchase your vehicle. Schedule a Lincoln Black Label mobile showroom to come straight to your door or reserve an in-retailer experience featuring a fitting room and convenient vehicle delivery.2
Schedule A Test-drive
2Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.
THE HIGHEST EXPRESSION OF LINCOLN CRAFTSMANSHIP AND SERVICE
Explore the Lincoln Black Label themes below for Navigator®, Aviator®, and Nautilus® SUVs.
Each theme combines world-class materials with exclusive design elements
to create a singularly inspiring personal sanctuary.
THE 2024 LINCOLN BLACK LABEL
Navigator® SUV
INVITATION THEME
Delight in surroundings designed to reflect effortless comfort and the community of friendship. Drawing indulgent interior design cues into the cabin, Invitation's pergola-inspired and Venetian leather-trimmed seats set the mood with an environment that stimulates intimate conversation.
Available at participating Lincoln Black Label Retailers only.
CENTRAL PARK THEME
Enter an environment of lush natural beauty paired with the city's kinetic energy. Paying homage to the weathered paths walked by countless New Yorkers seeking sanctuary, Central Park laser-etching details and earth tones inspire a deeper connection with nature.
Available at participating Lincoln Black Label Retailers only.
CHALET THEME
Experience the dual pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge. With engaging Espresso and Alpine leather-trimmed seats with deep Silverwood appliqués, the Lincoln Black Label Chalet theme gives rise to the sensations of a luxurious Alpine holiday.
Available at participating Lincoln Black Label Retailers only.
YACHT CLUB THEME
Capture the magic of a light breeze and calm seas on a warm summer day. Inspired by the watercraft that bears its name, Yacht Club pairs cool Coastal Blue leather-trimmed seats with whitewashed teak woods and luxury with leisure.
Available at participating Lincoln Black Label Retailers only.
THE 2024 LINCOLN BLACK LABEL
Aviator® SUV
FLIGHT THEME
Inspired by the heyday of flight, both exterior and interior are crafted to feel like you’re taking to the skies. With rich leather-trimmed seating surfaces, darker full engine turn aluminum, and an instrument panel with a flight-like appearance, the Lincoln Black Label Flight theme can elevate the luxury in any drive.
Available at participating Lincoln Black Label Retailers only.
DESTINATION THEME
Elegance and adventure combine to elevate the act of travel to an art form. The Lincoln Black Label Destination theme has a Lincoln logo etched into the Khaya wood appliqué to create a driving environment that makes departing from the cabin such sweet sorrow.
Available at participating Lincoln Black Label Retailers only.
CHALET THEME
Experience the dual pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge. With engaging Espresso and Alpine leather-trimmed seating surfaces with deep Silverwood appliqués, the Chalet theme gives rise to the sensations of a luxurious Alpine holiday.
Available at participating Lincoln Black Label Retailers only.
THE 2024 LINCOLN BLACK LABEL
Nautilus® SUV
REDWOOD THEME
Experience the celebration of the warmth and beauty found in a redwood forest while evoking a calm and recentered feeling. Hand selected materials, including Harvest Bronze leather and Herringbone Marquetry Walnut wood appliqués, create a space where you can reconnect with nature and yourself.
Available at participating Lincoln Black Label Retailers only.
CHALET THEME
Experience the dual pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge. With engaging Espresso and Alpine leather-trimmed seating surfaces with with deep Silverwood appliqués, the Lincoln Black Label Chalet Theme gives rise to the sensations of a luxurious Alpine holiday.
Lincoln Black Label Nautilus shown in Pristine White with Available Jet Appearance Package. Available at participating Lincoln Black Label Retailers only.
1Available at participating Lincoln Black Label Retailers only.
2Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.
3Complimentary Lincoln Pickup & Delivery service is available for 2017 model-year and newer Lincoln vehicles within the 4-year/50,000-mile New Vehicle Limited Warranty. Owners of vehicles outside of the 4-year/50,000-mile New Vehicle Limited Warranty may arrange for the service at a cost. Mileage limitations may apply.
4During life of ownership for first owner at any Lincoln Black Label Retailer.
5Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label Retailer for complete details.
6Must be enrolled in Lincoln Access Rewards™ to receive Lincoln Access Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program Terms at www.lincoln.com/support/ for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.